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SHOPIFY & DIGITAL MARKETING MASTERY WITH FREELANCING

Module 1 – Marketing & Business Fundamentals

  • Understanding Digital Marketing Framework & Buyer Journey
  • Social Media Strategy & Funnels Explained
  • Boost vs Campaign (Real Marketing Mindset)
  • Paid vs Organic Growth — When & How to Use Each

Module 2 – Technical Foundations

  • Facebook Business Manager Setup (Page, Pixel, Ad Account, Roles)
  • Shopify Store Setup (Theme, Products, Payments, Shipping)
  • Domain Verification + Conversion API Integration
  • Payment Gateways for Pakistan (Meezan, UBL, SadaPay, JazzCash)

Module 3 – Audience Mastery

  • Core, Custom & Lookalike Audiences
  • Retargeting Campaigns for Leads & Sales
  • Audience Research Tools & Hidden Interest Techniques
  • Building Data-Driven Customer Personas

Module 4 – Store Optimization & Conversion Boosters

  • Must-Have Shopify Apps (Reviews, Upsell, Popups)
  • Trust Building Elements (Badges, FAQs, Policies)
  • Conversion Rate Optimization Techniques
  • SEO Basics for Product Pages

Module 5 – Ad Creatives & Copywriting

  • The Hook Rule (First 3 Seconds Strategy)
  • Creative Types (Static, Carousel, UGC, Video)
  • Copywriting Formula (Hook → Value → CTA)
  • Tools Mastery: Canva, CapCut, ChatGPT

Module 6 – Campaign Execution & Marketing Setup

  • Setting up Campaigns (Awareness, Consideration, Conversion)
  • A/B Testing & Budget Optimization

  • Pixel Tracking, Event Setup & Analytics
  • Shopify + Meta Pixel + Email Marketing Integration

Module 7 – Testing, Optimization & Scaling

  • Reading Metrics (CTR, CPM, CPL, ROAS)
  • Horizontal vs Vertical Scaling
  • Troubleshooting Ads (Rejections, Policy, Ban Fixes)
  • Retargeting & Lookalike Campaigns that Convert

Module 8 – Freelancing & Agency Building

  • Freelancing on Fiverr & Upwork (Service Offers for Ecom & Ads)
  • Building Portfolio + Client Case Studies
  • Pricing Models & Proposal Writing
  • Agency Growth Framework (From Solo to Team)
  • Final Project: Your Own Shopify Store + Ad Strategy Presentation
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